Program 1 · 12.8% of program spending $14.3M
Public awareness and outreach - the uso's marketing and communications outreach programs aim to address the civilian-military drift - a natural disconnect and lack of understanding between those who have served in the military and those whom they defend who have never served and may not know or be related to anyone who has. In september 2023, the uso launched a national broadcast psa campaign reaching the general public that is still ongoing today. The campaign also has a highly targeted media effort designed to reach and build awareness with a younger cohort of potential supporters that can…
Program 2 · 6.5% of program spending · $50K in grants $7.2M
Service member, military family, and expeditionary programs - uso provides a suite of programs focused on wellness and resiliency for service members and their families. These programs include the uso reading program which keeps service members connected to their children through story-time; uso holidays which provides programming to help service members feel connected and supported during the holidays throughout the year; uso care packages, uso2go and program in a box kits ensure service members deployed to remote locations can enjoy essentials, recreation and comforts of home. See schedule…
Program 3 · 6.7% of program spending $7.4M
Entertaining troops and families since its founding in 1941, the uso's global entertainment department delivers first-class entertainment programming to U.S. Military service members and their families. Partnering with the department of defense and the entertainment and sports industries, the uso brings a wide variety of high visibility celebrities and athletes to military locations worldwide. Through one of a kind, in-person tours and its military virtual programming (mvp) series, online sessions providing celebrities and service members the chance to interact virtually, the uso creates…
Form 990 (2024), Part III